Big impact, small space.

We came up with a creative way to effectively market Hitachi’s G-Technology line of external storage products in the US and Europe, while growing its Facebook Pages from 2,000 to over 50,000 cumulative Likes in 4 months. We created a campaign called ‘Tight Space’: a series of live music events in Brooklyn, London and Paris that were broadcast live on the G-Technology Facebook Pages. Each performance was treated as a live internet TV show with a local celebrity host. Facebook users were able to ask questions of the artists live, and a multi-camera shoot captured each performance.

Our strategy relied heavily on the artist partners that we picked to be a part of the campaign. Artists like A-Trak, Chromeo, Dada Life and Above & Beyond have a collective total of over three million fans on Facebook. Additionally, we enlisted the help of top YouTube celebrity Vlogger KevJumba who attended and documented a tight space live stream in Brooklyn. We built a custom Facebook application with an embedded live stream player with additional content and video about G-Technology and all of the artists. The application was localized on G-Technology’s US, EU, French, and German Facebook Pages. These custom portals were updated post-stream, with a recap of the performance and interview with all of the artists that generated evergreen content for the brand. The application also hosted fly-away contests for fans to win an opportunity to attend a live stream, and music downloads from the artists.

Role: Digital Producer, Creative lead, Social Media Manager, Senior Production Designer