Giving a voice to a brand.

UNIQLO, the world’s fourth largest clothing retailer, engaged us to launch their brand and flagship West Coast store in San Francisco. We worked closely with UNIQLO to develop a comprehensive marketing strategy that leveraged local superstar influencers and a month long Pop-Up shop retail and events space. We built a comprehensive list of talent that represented San Francisco’s unique sports, music, fashion + tech, and food communities. The final list included Joe Montana (Hall of Fame NFL Quarterback), Goapele (R&B Sensation), Brit Morin (Fashion and Tech Entrepreneur), and Danny Bowien (Executive Chef of Mission Chinese Food) and we leveraged their social networks to promote all brand activities. We built open format panel discussions called “UNIQLO Talks” at the Pop-Up that featured our influencers and their peers. Events included a Pop-Up Launch event, UNIQLO Talks Music, UNIQLO Talks Fashion+Tech, and UNIQLO Talks Food. Our group pulled in genre specific media partners for the events and the strategy created tremendous amounts of press encompassing all of SF’s communities around music, fashion, tech, and food. Finally we also produced the official store opening event that featured appearances by influencers Joe Montana and Brit Morin, a performance by Goapele, and food by Danny Bowien.

Role: Graphic / Environment / Web Designer, Art Director, Digital Producter, Social Media Manager.