You are what you bank.

We worked with National Cooperative Bank to create a national campaign that would advertise their new individual banking division. A primary concern of the brand was to express their devotion to supporting cooperatives and community based businesses, while offering all the customer conveniences of a big bank. When you bank with NCB, your money supports the things you care about: local businesses, health care access, renewable energy and more. Through field research and analytics, we created the campaign: You are what you bank. We reached the desired audience through digital strategy, video advertising and print collateral.

Role: Creative Director, Art Director, Senior Graphic Designer, Digital Manager, Photo Editor, Photoshoot and Video Director

I lead the creative ideation, storyboarding, and execution of a national video advertisement for the bank.

Alongside the video direction, I directed a photoshoot to create stills that could be used for campaign and future collateral.