SanDisk Wake Up Your Phone.

We brought DJ Tiësto, arguably the world’s biggest DJ, and SanDisk, creators of flash memory, together for a global campaign to launch SanDisk’s mobile memory microSD product. The launch was nominated for Billboard’s Best Artist Marketing Partnership of 2010. At the center of the campaign was the world’s first ever user generated video featuring footage from fan mobile phones taken at Tiësto’s Kaleidscope Tour. The final video garnered over 1.1 Million views on YouTube. Connecting celebrity YouTube Vlogger Michelle Phan to the campaign resulted in earning an additional 2.3 Million views on YouTube for the overall campaign. In addition to the user generated video contest, we led in-store on-pack messaging, exclusive content tie-ins, and retail promotion. The campaign resulted in a 25% overall increase in sales of SanDisk’s micro-SD cards, and 220% year over year increase in sales in emerging markets like Russia. The campaign resulted in the largest PR pickup in SanDisk’s history.

Role: Graphic and Environment Design, Creative Lead, Digital Management, Production, Social Media management 

Video

We created video assets that would be used in the digital campaign, as well as shows during concerts.

Landing Page

A basic landing page for campaign was created to have somewhere to house all material and as a place direct consumers to.

Print

Various print material was developed to support the campaign.